The idea for the FitFlops came from Marcia Kilgore, founderofhealthspacompanyBliss Spas. Shewantedasummeralternative to MBT (MasaiBarefootTechnology), shoes.
New York's supertrendy BlissSpa offers patrons the Ginger Rub, employing fresh-grated gingerroot (no word on whether that comes with wasabi and chopsticks).