abstract:In British politics, the term Blairism refers to the political ideology of former leader of the Labour Party and Prime Minister Tony Blair, who left both positions in 2007 to become Envoy of the Quartet on the Middle East. Proponents of Blairism are referred to as Blairites.
Lord Hollick tried to appeal to a new constituency by changing the paper's politics from its traditional Conservatism to a sort of touchy-feely Blairism.