All thatchangedin 1989, whenIntel, one of the world's largestmakersofsemiconductors, took the cover off of what many consumersthought of as a blackbox and gavethem a look around.
Industry heavyweights also are downsizing the usual slate of lavish corporate parties that in 2006 saw the Foo Fighters gigging for Motorola and Intel hosting The Black Eyed Peas.