It's still a little thicker (10.9mm, 0.43 inches) and heavier (5.11 ounces, 145g) than we'd like to see on a midrange device, which is mainly a result of the 810's exchangeable wireless charging shells (it's available in cyan and black).
But offering a free hit of personality before charging for your own name feels a little bit underhand, even if it is in black and white when you know where to search.