Kumar says that Idea's success has demolished the long-held belief that the Birlas can't run consumer businesses.

FORBES: Magazine Article

Many Indians may view the prominence of Ambanis, Birlas and Tatas as part of the natural order of things.

ECONOMIST: The Tata group

In a first for the Birlas, Kumar introduced a retirement policy and started hiring experienced executives from outside: Hindalco's Bhattacharya was a 28- year Unilever veteran when he joined Birla in 1999.

FORBES: Magazine Article