Tony the Tiger has sold billions of dollars worth of Kellogg's Frosted Flakes since his 1952 debut.

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How can one woman mogul, age 71 and a grandmother, be considered cooler than a 58-year-old whose endorsement has sold billions of dollars in products and earned her billions as well?

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But what we do know is there are billions of phones to be sold and Apple is going to sell at least some of them.

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