I tell teams working on print ads to start by creating a billboard.

我告诉平面广告的工作团队，从制作一个广告牌开始。

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While driving on the highway, I stumbled upon a billboard that read, "Be happy now".

开车路过高速公司上的一个广告牌，看到上面写道：快乐，就现在。

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This week, I want to explore why those same mechanisms dictate that our search interactions are going to be completely different from engagement with a TV ad or a billboard.

在这一讲中，我会带大家看看，为什么人们对于搜索广告的关注方式完全不同于电视和路边广告牌上的广告，尽管它们的神经学原理是完全一致的。

youdao

As we approached the first of two military checkpoints on the Mexican side of the border I saw a massive Modelo Especial billboard.

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So we've seen the same thing from the same two big players for a long time, and like when I got here there's a billboard that somebody's reinvented mobile with exactly the same operating system and user experience that everybody else has.

ENGADGET: The Engadget Interview: Jolla CEO Marc Dillon at MWC 2013

Then I started reading Cashbox, Record World and Billboard, the record industry trade magazines and then you started to get a hint of it.

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