As we approached the first of two military checkpoints on the Mexican side of the border I saw a massive Modelo Especial billboard.

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So we've seen the same thing from the same two big players for a long time, and like when I got here there's a billboard that somebody's reinvented mobile with exactly the same operating system and user experience that everybody else has.

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Then I started reading Cashbox, Record World and Billboard, the record industry trade magazines and then you started to get a hint of it.

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