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"He has not assumed that because he is Bill Wyman, he will do well, " the Sticky Fingers spokeswoman said.
BBC: Boom time for Geldof?
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Sticky Fingers - now a part of the Maxwell restaurant group - was set up by Rolling Stone Bill Wyman in 1989, taking his inspiration from the album of 1971.
BBC: Boom time for Geldof?
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Stefan Jaecklin of Oliver Wyman, a firm of consultants, reckons that Singapore and Switzerland are most likely to fit the bill.
ECONOMIST: Offshore private banking