As Bill Roedy, president of MTV Netwoks International, told Billboard magazine in 2000, "MTV looks for format opportunities to make content from one area travel to another with a local look and feel."

正如MTV国际网络总裁Bill Roedy2000年对Billboard杂志所说的一样：MTV寻求的是模式化的机会，这样就能用当地的风格与感觉从一个领域诠释到另一个领域。

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"You can see there are generalities about climate change, so what we try to do, because our viewers are so demanding, is break through that, " said Bill Roedy, the vice chairman of MTV International.

FORBES: MTV's Green Crusade