To avoid such embarrassment, American singer Rihanna often texts her celebrity PALS before big events to make sure their outfits don't clash.

为避免此类窘况出现，美国歌手蕾哈娜在大型活动前都要给自己的名人好友们发信息，确保不会遭遇撞衫的尴尬。

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Embarrassment was a big part of it, certainly, and that was reported by well over half the girls.

尴尬是一个重要原因，当然，一半以上的女孩都报告了这个原因。

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So the big plus23) of texting, instant messaging and social networking is that it allows the crucial identity-establishing behavior, without the accompanying embarrassment.

因此，短信、即时通讯和社交网络的一大好处就是使青少年可以建立自己的身份认同（这对他们而言是至关重要的），同时又不会有尴尬相伴。

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"It's a big embarrassment to us as World Cup hosts that we have to settle for second best, " said South African FA chief executive Leslie Sedibe at the time.

BBC: South Africa still undecided on World Cup training base

Earlier this week, a leading South African FA (Safa) official cited 'the big embarrassment' of having to change training venues with less than four months to go until the finals.

BBC: South Africa still undecided on World Cup training base

That is why the incident is more than a big embarrassment for JPMorgan, although - for the avoidance of doubt - it will put a dent in the bank's profits for 2012 but won't anywhere near eliminate them.

BBC: JPMorgan��s loss may cost all banks