With "Unholy Night, " a fully invented tale based on enigmatic biblical figures, Mr. Grahame-Smith aims to prove that he is more than just a mash-up artist.

WSJ: Seth Grahame-Smith: The Master of the Mash-Up

Since 2007 Walmart supermarkets have stocked talking biblical action figures, including Jesus.

ECONOMIST: Making money from believers

Music and dance genres of African origin blend with dramatic plots, legends and figures derived from biblical and medieval European literature.

UNESCO: Intangible Cultural Heritage