When MTV launched, bands needed a marketable image beyond the music they played. MTV was an instant image maker and helped changed the demands on artists in the industry.

当MTV开始流行时，乐队除了演奏音乐之外，还需要一个显著的形象，MTV是一个快速的形象包装者，它改变了这一产业对于艺术家的要求。

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MTV has moved beyond music videos into reality shows, and is enjoying its best ratings in years.

音乐电视(MTV)从音乐视频转向了真人秀，从而获得了几年来从未有的最好收视率。

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But being on ESPN has given extreme sports a new audience and exposure beyond the MTV generation.

CNN: Extreme sports diving into mainstream

Looking to expand beyond its stable of popular reality shows, MTV executives have been open about their aggressive push into scripted series, which included bringing programming chief David Janollari aboard early last year.

FORBES: MTV's Controversial Series 'Skins' Takes (Another) Worrisome Hit

In his interview with MTV News' correspondent Sway, Brown said he is trying to find a way to move beyond the incident last February, in which he assaulted Rihanna in Los Angeles, California, on the eve of the 2009 Grammy Awards.

CNN: Chris Brown, Rihanna videos to premiere on same day