他的著作还有《充分利用你的广告代理商》(Getting the Best from Your Ad Agency)、《超越品牌》(Beyond Branding)、《震撼营销》(ShockMarketing)、《广告、影响和家庭价值》(Advertising,Influence,and Family Values),《形象营销》(Image Ma...
We now know through SamMobile that Samsung has quietly snapped up a pair of trademarks with the Ativ badge that would let its branding venture beyond the Galaxy.
Likewise, Alec Baldwin's perpetual threat to run for mayor of New York or Betty White's reinvention as a gay icon demonstrates that political branding can give actors an appeal beyond TV and movies.