It is supposed to measure what a company is worth beyond all the stuff it owns, which is largely the value of its brand.

衡量某家公司的价值时，除了其名下所有的实物资产，还要考虑其品牌价值。

youdao

But to generalize beyond this case study that all technology in education is not worth the investment makes no sense and asks the wrong question, as Jonathan Schorr argues persuasively.

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