'For Miuccia and me, it's equally important to make a product that pushes fashion forward as it is to sell it. If we're not selling, then there's something wrong. This is our fundamental philosophy,' Bertelli says. 'Money is not an end for us, but I've always said that for all of this to work, we need to sell, and Bertelli feels the same way,' Prada adds. 'He has an incredible sense of what works and doesn't work. And when the strategy is right, you sell a lot.'

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