Berry et al. (1988) argue that in services, the company name is the brand name and that services do not lend themselves to individual branding the way tangible products do.
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Although Onkvisit and Shaw are correct when they note that some service providers are able to launch and manage several distinctly different brands, Berry et al.
虽然Onkvisit和萧是正确时，他们注意到，一些服务提供商能够发射和管理几个明显不同的品牌，贝里等人。
Berry et al. (1988) argue that in services, the company name is the brand name and that services do not lend themselves to individual branding the way tangible products do.
贝里等人。(1988年)认为，在服务方面，公司名称是品牌和服务不适合个人品牌的方式有形的产品做。
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