In a survey conducted by the firm Edelman Berland, voters were asked to compare Democrats and Republicans across a number of brand attributes.

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Market researcher Penn Schoen Berland interviewed 2, 506 licensed Americans over 18 years old in 25 cities from coast to coast over a week in May.

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According to AllThingsD, Leslie Berland, Amex's SVP of digital partnerships and development, says the solution will head to the likes of Facebook and other platforms at some point as well.

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