Sherwin Williams sells premium paint that is priced higher than competitors such as Benjamin Moore, Dupont and BASF.

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Unlike many large companies, Benjamin Moore keeps its social media efforts in-house.

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He's involved in every aspect of the business from discovering a new supplier of biodynamic Brazilian beans on a trip last fall to Espiritu Santo to the roasting to the choice of paint colors for the company's newest cafe (his current favorite is a grayish white called Benjamin Moore Dove Wing 960).

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