Almost any brand can benefit from good customer service.

几乎任何品牌均能从好的客户服务中受益。

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Puma stands to benefit too: PPR will bring know-how in retail, brand management and e-commerce.

彪马肯定也会为集团带来利益：PPR将为彪马的零售，品牌管理和电子商务带来专业技术。

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Twitter seems to have recognized this, so its initial partners are companies that benefit from display ads that remind you of their brand.

Twitter似乎已意识到这点，因此它最初的合作商是那些通过展示性的广告提醒人们记住他们的品牌，并从中获利的公司。

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It begins with an idea on the rise in culture, guided by a keen understanding of the brand benefit or brand purpose itself.

FORBES: Are Brands Going Small To Think Big?

In crafting a movement strategy for your brand, you need to identify an idea on the rise in culture and tie your brand purpose or brand benefit to it in a way that generates a true movement from within.

FORBES: Why Do My Teenagers Hate My Brand? Two words: No Purpose!

These conversations are rich and relevant, and more often than not, are filled with new ways to solve problems and improve products and services, and also serve as an amplifier of excitement about the true benefit of the brand.

FORBES: Social Business: You're Doing It All Wrong