Ifyouchoose to tellyourfriends about theSeinfeldDVD box set you justboughtfromAmazon, for example, your friends willalsogeta small ADright beneath that update.
Perhaps the cleverest and dirtiest ad of the campaign so far, hiding beneath the obvious message about the spending plans a reminder of Mr Hague's speech to the Conservative conference, a reminder of his relative youth and inexperience.