Microsoft Corp. and Yahoo Inc. have disclosed that they engage in some form of behavioral targeting.

微软公司和雅虎公司也已经透露它们从事了某种形式的行为定向的技术研发。

youdao

According to Solomon, there are two approaches to advertising currently being used; contextual advertising and behavioral targeting.

依据Solomon所说的，现在在使用的有两种网络广告的方式：基于上下文的广告与行为。

youdao

Once the privacy elements are worked out, behavioral targeting of search data could open up a whole new revenue stream for engines.

一旦隐私权的内容得到解决，行为定位的搜索数据就打开了一个全新的收入流。

youdao

It sounds though like it will likely be a short generic message explaining what behavioral targeting is and how it works.

FORBES: Online privacy gets its very own symbol

Display ads are generally targeted towards users based on their current context (contextual targeting), past behavior (behavioral targeting), or a combination of the two.

FORBES: How to Get That Diamond Ring on Your Anniversary! : Using First Party Data with Social Media for Display Ads.

Already, he notes, BT (short for behavioral targeting) spending has been growing 20% a year or more for years and is forecast by eMarketer to keep growing at that clip at least through 2014.

FORBES: Can Behavioral Targeting Survive Privacy Worries?