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One behavioral pattern that Wansink intuited immediately about school lunch patrons is that they are generally resistant to change.

对于在学校吃午餐的学生们，汪幸科凭直觉就知道的一种行为模式是，他们通常都对改变有抵触情绪。

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We implemented a positive approach to teaching school behavioral expectations to our students.

WHITEHOUSE: Finding Opportunities to Make a Difference

Fortunately, our students have already been collecting ideas from our behavioral scientists at the School for ways to change student (and faculty) behavior.

FORBES: Professor, Heal Thyself

Schoenberg, a former investment banker who now teaches behavioral economics at Columbia Business School.

FORBES: Why Should I Pay Less Taxes Than Someone Who Earns It All by Hard Work?