One behavioral pattern that Wansink intuited immediately about school lunch patrons is that they are generally resistant to change.

对于在学校吃午餐的学生们，汪幸科凭直觉就知道的一种行为模式是，他们通常都对改变有抵触情绪。

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Citing the past is an effective way to do that, says Nicholas Hall, manager of the Stanford University Graduate School of Business behavioral lab.

斯坦福大学商学院（Stanford University Graduate School of Business）行为实验室负责人尼可拉斯•霍尔表示，引用历史事实是有效的方式。

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Bethany Connors of Fayette County Behavioral Health said school districts are extremely wary of inviting experts to talk about suicide prevention measures.

美国费耶特县行为健康的负责人Bethany Connors说，目前学校对于邀请专家莅临谈论自杀预防措施的态度还非常犹豫。

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We implemented a positive approach to teaching school behavioral expectations to our students.

WHITEHOUSE: Finding Opportunities to Make a Difference

Fortunately, our students have already been collecting ideas from our behavioral scientists at the School for ways to change student (and faculty) behavior.

FORBES: Professor, Heal Thyself

Schoenberg, a former investment banker who now teaches behavioral economics at Columbia Business School.

FORBES: Why Should I Pay Less Taxes Than Someone Who Earns It All by Hard Work?