Management of Behavioral Science relies on the assumption of "Social Person", and claims to throw emphasis on both ration and Irration.

行为科学管理依锯“社会人”假设，主张全面重视理性和非理性因素。

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As a basic assumption in behavioral economics, reciprocity preference presents a challenge to the traditional assumption of 'economic man'.

互惠性偏好是行为经济学的基础性假设之一，对传统的“经济人假设”提出了挑战。

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And the mental accounting discovered by behavioral economists abrogate the assumption of perfect substitutability of economic resources.

思维会计原理作为多元的结构化过程，取消了经济资源的完全可替代性。

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Behavioral economics calls into question the central assumption of classical economics: that individuals are rational actors who seek to maximize their self-interest.

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Behavioral economics takes aim at the classic economics assumption that humans behave rationally when it comes to financial and other matters.

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