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Just as television advertising revolutionized the field in the 1960s, this election will likely mark digital-behavioral advertising as the next frontier in voter outreach.
FORBES: Coke or Pepsi? Politicians Say Choices Like These Reveal How You Vote
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Marc Groman, Executive Director of self-regulatory online advertising coalition Network Advertising Initiative (NAI), tackles the centralized issue of Internet privacy on the online behavioral advertising (OBA) side.
FORBES: Facebook, Click Fraud, and the Deceptive Digital Advertising Landscape
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Without parental consent, such information may never be used or disclosed to contact a specific individual, including through behavioral advertising, to amass a profile on a specific individual, or for any other purpose.
ENGADGET: FTC introduces changes to Children's Online Privacy Protection Act, parental permission now required to collect information