New Theory of Behavior Finance 行为财务管理新论
Finally, with the help of the modern behavior finance theory, the pricing model with irrational expectations is introduced.
最后结合现代行为金融理论，介绍了非理性预期下的行为定价模型。
Combining economics with psychology, behavioral finance theory studies the influence of psychological factors and behavior deviation to stock transaction on the uncertain environment.
行为金融理论把经济学与心理学相结合，研究在不确定环境下，投资者在决策过程中的心理因素及其偏差行为对金融市场交易的影响。
As behavior finance relaxes the assumption that investors, administrators are rational, it can make better explanation to the problem from self-control, regret aversion, mental account theory.
行为金融学理论认为，自我控制的需要、后悔厌恶心理以及心理账户的原因，使得投资者偏好现金股利而不是资本收益；
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