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This concept first came up for me in discussions with Stanford behavior design researcher BJ Fogg and continued in my interview with Weight Watchers CEO David Kirchhoff.
Age is one factor, says Wendy Moncur, a computer technology and human behavior expert at the University of Aberdeen who has been researching the digital afterlife concept.
But even attendees of Wednesday's show who were receptive to the concept acknowledged that it's an uphill battle to change an industry or consumer behavior.