At the beginning of a speech, it is very important to grab the audience's attention and make them interested in what you have to say.

在演讲开始的时候，吸引听众的注意力，让他们对你要说的话感兴趣是非常重要的。

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Instead, keep your speech simple, with a clear beginning, middle and end.

相反的，使你的演讲简单，有一个明确的开始，过渡和结尾。

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So please remember, apologizing at the beginning or anywhere during a speech is never acceptable or helpful.

FORBES: Never, Ever, Ever, Ever Apologize - Media Training

Curiously Mr Obama devoted the beginning of his speech to arguing that a plan that contained deep cuts without tax rises was unfair.

BBC: Low viciousness and high drama

Instead, keep your speech simple, with a clear beginning, middle and end.

FORBES: How To Give A Great Speech