Sourcing local ingredients cuts supply chain price volatility, and logistics, inventory and import duty costs - and the result is a product priced 20% less than barley beer.

在产地购买原材料可以减少供应链的价格波动、降低物流、库存和进口关税成本——因此价格要比大麦啤酒低20%。

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George Osborne not only scrapped Labour's escalator, but has also cut beer duty by one whole penny.

BBC: Budget: What's in it for the East Midlands?

But this time the crisis is twofold: The economic crisis facing Europe and the impact of beer duty at home.

CNN: UK tax no small beer for London brewer

Chief executive Ted Tuppen argues that politicians are to blame for much of the malaise, particularly the beer duty escalator, which automatically rises at 2% above the rate of inflation.

BBC: Can politicians save Britain's pubs?