It's incredibly easy and tempting to over-evolve a popular product by adding feature upon feature until the product becomes increasingly complex and hard to use.

很容易对本来受欢迎的产品不断的添加功能，最终导致过度演变，使其变得越来越复杂，很难使用。

youdao

And as banking in Italy becomes more concentrated, it will become even more tempting for foreigners.

意大利银行业越是集中，对于外国人就越是具有吸引力。

youdao

At which point it becomes tempting, perhaps, as a high-quality mobile social interface, already integrated with Facebook, Twitter and Foursquare.

FORBES: With a Beautiful New UI, Where Is Path Going?

It becomes tempting to see online reputation and trust as a type of currency in this new collaborative market, and the reason is quite obvious- someone may be a well-respected seller on Fiverr but if they create a profile on Airbnb they will have to build their brand reputation from scratch.

FORBES: How To Profit From Your Reputation

The lower we make the threshold for becoming a world power, the more tempting it becomes.

CENTERFORSECURITYPOLICY: Center for Security Policy | Don��t Go There: President Bush Must Avoid Temptation to Make Unwise Cuts in U.S. Nuclear Deterrent Forces