Because with outsourcing, the lines of communication and responsibility are fragmented, making it difficult for broadcasters to oversee and enforce standards with disobedient commercial suppliers.
"The comparisons (to Swift Boat) are apt, particularly with the Bain outsourcing of jobs charge because there is a thin veneer of truth to that just as there was a thin coating of truth with the attacks of Kerry not deserving his medals, " Arterton said.