Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
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We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
是我们消费者,因为广告商通过他们的高价商品将广告费用转移给我们了。
This is partly because, while ads on mobile devices are exploding, they cost less than Internet ads because advertisers are still figuring out how to make them most effective.
部分是因为,虽然移动设备上的广告数量正在大量增加,但这些广告比在互联网上做广告的花费要低,因为广告商仍然在研究怎样才能使移动设备上的广告更有效。
Indeed, every network except Fox had a median age of 50 or over last year. That is significant because advertisers tend to be most interested in how a show rates among people aged between 18 and 49.
的确,去年除FOX之外,其他所有的网络媒体受众平均年龄都达到50多岁。由于广告商更关注节目在18 - 49岁观众中的反响,这个现象(对于传媒业来说)意义深远。
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