"Beauty care today is based on studies and science," one 1939 publication bragged.

“当今的美容护理是建立在科学研究基础上的。”一份1939年的出版物如此吹嘘。

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Now it suggests care, leisure, individuality and beauty.

现在这词却象征着关爱，写意，独创以及美。

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"The beauty industry shows no sign of slowing down as beauty and personal care products have become 'must have' items in every household," Dodd said.

多德说：“美容业的增长势头丝毫没有减缓，因为美容类和个人护理类产品已成为每家每户的‘必需品’。”

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Innovation in the non-food arena was also driven by health, as well as home care, beauty care and self care trends.

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It plans to execute further such price cuts for other beauty and personal care products to recover lost market share from competitors like Unilever, Kimberly-Clark and Colgate-Palmolive.

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Sales of beauty and personal-care products rose 8.4% in that period.

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