We all know the feeling: you receive the kind of gift that you wouldn't choose for yourself in a million years. But you have to grin and bear it pretending that you love your new present.

我们都有这样一种感触：当收到一件自己绝不会选择的礼物时，你仍要微笑接受并装作很喜欢这份新礼物的样子。

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So if you find yourself in the same situation, please bear with me and let me repeat some of the basic rules of Internet marking.

FORBES: Why E-Commerce Still Isn't Easy To Do