However, whilemoney can bean important way of lettingemployeesknowtheirworthtotheorganization, it tends not to beasustainingmotivationalfactor to mostindividuals.
And for airlines like south-east Asia's Royal Brunei, which are too small for it to beworththeirwhile joining an alliance, the best way to compete is not to compete.
Until the cap on fees is raised which the government has promised won't happen in the lifetime of this parliament this will be the only way some universities will find teaching worththeirwhile.