The Super Bowl is the sports world's biggest amateur day, and if you're a hard-core fan who's spent all season paying rapt attention, you will be chagrined to discover you're suddenly in a room with chattering dilettantes, asking if that guy on the screen is really named Ochocinco.
When designing the interior of the structure, the global and award-winning design firm, Rapt Studio, included a level of brand implementation through artistic design that may just be unmatched by any other large tech company in the world, including murals by street artist El Mac and tattoo artist Mike Giant.