REMEMBER how this economic cycle was going to be different (ie, horrible) for advertising?

记住在这个经济周期中广告是如何显现出不同的。

youdao

And because the phone, as opposed to the car radio or the billboard, knows a lot about you, including where you are, the messaging can be targeted (ie made relevant).

不同于车载广播和展板广告，通过你的手机，我们能了解你更多的信息，例如你在哪里，从而使得信息更具有针对性。

youdao

But when such risks cease to be surprising-ie, when a crisis suddenly erupts-it is often too late to get cover.

但当此类风险变成现实，比如说，一个危机突然出现，通常在这种情况下求保为时已晚。

youdao

Very very roughly, the scenarios suggest that this might be true - ie Ed Balls might be right - if the economy is actually in a downturn.

BBC: IMF report on UK makes for unhappy reading

But it has already been shown that some smaller animals, such as frogs and crickets, pick up information from the seismic part of what everybody had assumed to be simple acoustic (ie, airborne) signals.

ECONOMIST: Extra sensory perception

To make a claim against the council you would need to be able to prove that they were negligent - ie that they knew it was going to be really windy and they deliberately left bins lying out where they could cause damage.

BBC: Fergus Muirhead