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And it seems that we would be agreeable to a division of proceeds based on the list price of the book within a range of 45-55% (depending entirely on the negotiating power of the author and what they think they bring to the table that deserves more) of the list price for the author?
FORBES: Beware Random House's Ebook Imprints
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For example, Hispanics tend to be very agreeable and warm--and reluctant to say no to requests.
FORBES: Leadership
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Could be that someone else wants to go much more and that a mutually agreeable bargain can be struck: this is known as selling the ticket to someone for less than they think it is worth but more than you do.
FORBES: London Olympics Tickets: Mispriced and Sold to the Wrong People