You've probably seen the traditional BCG matrix in a marketing textbook.

也许你已经在市场营销课本上读过这个经典的波士顿矩阵。

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Third, using BCG matrix, SWOT and value chain theory to study the advantage in competition for GD Telecom, and discuss how to use this advantage to develop mobile communication service.

然后，运用BCG矩阵、SWOT及价值链等工具，详细分析了广东电信的竞争优势，并重点研究利用竞争优势拓展移动业务的策略。

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The next is studying the interior and exterior environment of China Netcom and giving the view of products reunion systematically, and have set up G-PEST model, SWOT matrix, and BCG matrix.

对中国网通的内、外部环境和产品组合分别进行了深入系统的剖析，并建立了G - PEST模型、SWOT矩阵、BCG矩阵。

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