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Then Blockbuster (nyse: BBI - news - people ) launched a DVD mail-rental service this August.
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The other gem in Viacom's gold mine is Blockbuster Entertainment (nyse: BBI - news - people ), of which it owns 81%.
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Coleman recruited Lynch, who had worked extensively with SAS while at Blockbuster (nyse: BBI - news - people ) before getting his Ph.
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