As part of the BBC World Service strategy, ELT was well-placed to gain a BBC audience and awareness of BBC brand due to the high level of interest in learning English in China.

在中国，人们学习英语的热情很高。因此，作为BBC世界新闻战略一部分的英语教育处于有利位置，可以为BBC赢得受众，增进人们对BBC品牌的认识。

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And the BBC too has been reaching out - including of course to China.

与此同时，BBC也在扩大受众影响——这当然也包括中国在内。

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For example, BBC English broadcasts programmes for China with explanations in Chinese.

例如，BBC英语为中国广播的节目就是用汉语解说的。

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Eric Knowles, BBC Antiques Roadshow china expert, said it was a "sad day, a very sad day" for the city.

BBC: Wedgwood demise a 'severe blow'

Alongside his new role at the university, Mr Wood is due to begin writing a new series for the BBC exploring the history of China.

BBC: TV historian Michael Wood to join University of Manchester

Duncan Clark, chairman of consultancy BDA China, told the BBC that the deal was a win-win for both companies.

BBC: Sina and Baidu team up in China to focus on mobile