Hockey equipment company Bauer had made claims concerning a newly introduced helmet (the RE-AKT) that has revolutionized protection against head and brain injury.

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Bauer is largely recognized as one of the chief hockey equipment manufacturers (recently announcing that it is now the official uniform, equipment and apparel provider for the British Columbia Hockey League), and is lesser known for its development of lacrosse equipment.

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New Balance, the owner of lacrosse equipment maker Brine, has surely noticed and could likely pick up synergies by targeting Bauer.

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