马可·伯格莱却坚持自己的想法，他在刚买下的MCT厂房里搭了个帐篷作为自己的卧室，开始新的创业计划：基础网(BasicNet)公司。
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BasicNet acquired Jesus Jeans in the 1990s through a bankruptcy and relaunched the brand in 2011 with a mellower image.
WSJ: If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker
BasicNet first applied for a "Jesus" trademark registration in the U.S. in 1999, but it took another eight years for the trademark office to grant it.
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