Based on the analysis of both brand and core competence, the standpoint of taking brand management as the core competence is brought forward, and analyzed deeply in this thesis.
基于对品牌和核心竞争力两方面的分析，本文提出了以品牌管理为企业核心竞争力的观点，并进行了较为深入的分析。
Based on new standpoint of teaching quality, this paper presents briefly the principles and appraisement methods on how to establish the intendance and control system on higher vocational education.
该文以树立新的质量观为出发点，论述了高职教学质量监控体系的构建原则及评价方法等问题。
This research is based on such a standpoint and hopes to be possibly deepened.
希望可以为高校就业指导工作提供有利的依据和进一步完善的建议。
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