Investors participating in the seed round include SecondMarket founder Barry Silbert, Spotify investor Shakil Khan, Jimmy Furland, Roger Ver, and other Internet entrepreneurs.

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It was unique mix: Virgin billionaire Richard Branson, Russell Simmons, author Tim Ferriss, Chip Conley of Joie de Vivre Hospitality, SecondMarket chief Barry Silbert, plus big shots from Microsoft, Google, Apple, Facebook and a slew of up and coming tech titans.

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