Investors participating in the seed round include SecondMarket founder BarrySilbert, Spotify investor Shakil Khan, Jimmy Furland, Roger Ver, and other Internet entrepreneurs.
It was unique mix: Virgin billionaire Richard Branson, Russell Simmons, author Tim Ferriss, Chip Conley of Joie de Vivre Hospitality, SecondMarket chief BarrySilbert, plus big shots from Microsoft, Google, Apple, Facebook and a slew of up and coming tech titans.