奈尔巴夫(Barry Nalebuff)在1996 年合著 的《竞合策略》( Co-opetition )一书 中,有个颇为 类似的观点.他们指出,企业要主张自己有价值, 先要创造价值.
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...Email Print Comment Quote 当诚实茶(Honest Tea)的两位创始人希斯·高德曼(Seth Goldman)和拜瑞·内勒巴夫(Barry Nalebuff)按自己的偏好制作一种茶饮时,他们的目标很明确,即设计一种甜度较低的产品并打造一个践行社会责任的环保饮料品牌。
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...是“竞合”(coopetition),一个由经济学家亚当%26#8226;布兰登伯格(Adam Brandenburger)和巴里%26#8226;奈尔伯夫(Barry Nalebuff)造出来的词,用于描述发疯的竞争对手之间的合作。
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Goldman started brewing teas in his home with business partner Barry Nalebuff.
VOA: standard.2010.02.17
Before you go, that's Barry Nalebuff at the back, he has copies of the book, it's a great book, go buy it from him.
巴里·纳莱巴夫就坐在教室后面,他手里有需要教材,是一本不错的教材,你们走之前去他那里买一本吧
When President Levin or Barry Nalebuff who is now walking to the back of the room, when my boss comes along and asks me why did you do that?
当校长列文或者巴里·纳莱巴夫来找我,他们二位就坐在教室后面呢,当他们问我为什么这么选时
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