So I make the CRM theory and its application in banking system as a subject of this article and hope to make a systematically in depth study on the theory and its application.
因此本论文以研究CRM理论及在银行业中的应用研究立题，希望能够系统性的深入探讨此理论在银行业中的应用。
This paper focuses on research of analytical CRM application in the commercial bank by using Data Warehouse and Data Mining in the fields of individual banking business application.
本文主要研究了我国商业银行分析型CRM，从数据仓库与数据挖掘技术的角度来分析个人银行业务客户关系管理。
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