DM can find useful information and knowledge effectively from much customer 's data, and then promote effectively quality of CRM, it reaches the aim which can raise the bank competition.
数据挖掘技术可以有效地从大量的客户数据中发现有用的信息和知识,进而可以有效提升客户关系管理的质量,达到提高银行竞争力的目的。
A leading U. S. retail bank focused its big data effort on improving the customer experience.
一个美国银行用大数据技术改善客户体验。
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