Balzer says it's not surprising that some of the fast-food chains are promoting double and triple burgers in ads aimed at men.

鲍尔泽说，一些快餐店专门针对男性做双层和三层汉堡的促销广告，这并不奇怪。

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Taste, value and convenience are most important to the consumer, Mr Balzer says. "Healthy and nutritious" are secondary considerations.

巴尔泽称，对消费者来说，口感、价值以及方便食用最为重要，“健康和营养”是第二考虑因素。

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Balzer said some 18 million baby boomers will become empty-nesters in the next 10 years, leaving them with more disposable income to spend on dining out.

Balzer说一些在1800万婴儿潮中的家庭在未来10年内将成为空巢，使他们有更多可支配收入的花费就外出用餐。

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Balzer says that while java can throw off a steady cash stream, it's not a growth segment.

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"There has been increased demand for specialty coffee, " says NPD Group food and beverage analyst Harry Balzer.

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"The No. 1 entree ordered by men in America is a hamburger, " says Henry Balzer, a vice president with NPD Foodworld who tracks data on eating habits.

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